![]() ![]() Here’s the good news! Creator Account users will be able to view follow and unfollow metrics on a daily, rather than weekly or monthly basis. Specifically, better in-app analytics tools that focus on in-depth follower stats. The Creator Account begins remedying the situation by expanding the Insights available with a Business Profile to include more metrics that influencers and creators with fan-bases need. ![]() This is because third-party analytics tools relied on the public API for the data they crunched. ![]() Which sounds pretty good, but what does that actually look like for the influencers, Instagram marketers, content managers and other creatives who are patiently waiting in line? Beefed-up insightsĮver since the public Instagram API was shut down, users have been less able to analyse their in-app success. In their own words, the Creator Account gives users “…a set of tools that make it easier to control your online presence, understand your growth and manage your messages.” What does a Creator Account offer Instagram users? Let’s take a closer look at what can Instagram users the world over look forward to when they gain access. The Creator Account will be open to everyone. Who can get an Instagram Creator Account?ĭespite reports from the test period suggesting there would be qualification hurdles to accessing the account, like the number of followers a user has, Instagram hasn’t set any for the general roll-out. It was rolled out to a select few users after this phase and has been continually extending its reach since. The Creator Account has actually been available for almost a year, but only to Beta-testers. It seems that Instagram introduced the account specifically to appease its influencer community, who had been more than a little displeased by Instagram’s recent algorithm updates. The changes mean that they can finally stop pretending to be businesses and use an account that’s actually suited to their needs (more on that later). The main beneficiaries of their efforts, however, do seem to be the platform’s many influencers. And, if that doesn’t make a lot of sense to you, in an interview with the Hollywood Reporter, Instagram’s Product Manager put it like this: “ are an important part of our community… We want to make sure that Instagram is the best place, and the easiest place, to build fan communities and also build personal brands.” A win for Instagram influencers everywhere ![]()
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